Task 7 Audience cinema going habits

There are many deals which encourage the audience to go to the cinema during the week for example Vodafone has deals for Odeon Cinemas. Compare the Market also has Meerkat Movies and this means that customers from compare the market get two-for-one cinema tickets at Cineworld on a Tuesdays and Wednesday, this encourages people to go to the cinema at times which are quieter for cinemas it also encourages people to opt for companies that provide these deals; it not only benefits the cinema by bring in more customers and saves customers money but also brings in more business for company's like compare the market as they have something other companies may not offer. 

Polls have shown that cinema-goers in England prefer comedy movies over anything else. The second most popular genre was action/adventure

Films are advertised in many ways; advertisements on television and social media, film trailers, posters, billboards, on the sides of buses, merchandise and interviews as well as celebrity announcements are all ways which a film can be publicized. people depending on their social reach and connections will hear about films in diffrent ways. exiting advertisements may also cause public conversations which gives films free advertisement

An audience will generally prefer US films. they tend to have a larger budget and more high profile actors. Because of this films tend to be more elaborate and enjoyable, mainstream, film do not require the audience to think to much but just allows them to enjoy the film.

3D films are an occasional treat when particular movies are released however the added expense of 3D glasses plus the hassle of wearing the glasses can ruin a viewers cinematic experience. there are some films with may be appealing and exciting to watch in 3D but on most occasions 2D is more appealing, easier, less hassle and cheaper. 

An audience has many ways to watch a film other than going to the cinema. online rentals are often available and companies such as sky offer movies to purchase of rent. An audience  can also wait for films to be released on DVD or blue ray as well as releases on film sites such as Netflix and amazon prime.

Depending on the film genre and showing times people will go to the cinema with different people. a younger audience may go to the cinema with their family and teens may go with their friends. Films with a BBFC of 12a will mean younger people need parental guidance. The cinematic experience depending on the genre may be more enjoyable for some audience members to go to the cinema with different people. it depends of a personal film preference and what films an individual enjoys. 

It is convenient for an audience to go to their nearest cinema, if someone has a local cinema it is an easy and enjoyable trip and more accessible to younger audience members. having to travel further to go to the cinema can be inconvenient therefor unless the audience wants to watch an independent film or have a more luxury cinematic experience the audience is most likely to go to the cinema nearest to them.