Task 9 Terminology

Mainstream film- refers to the common current of thought of the majority, meaning that "mainstream" things are those that are currently popular with most people e.g.- captain america

Mainstream cinema- show main stream films, larger companies. E.g. Odeon

Independent film- a feature film that is produced outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies. Eg I Daniel blake

Independent cinema- shows independent films e.g. Every-man

Production- the making of the film before the realise

Distribution- is the delivery or distribution of media content.

Marketing- advertising

Exchange- how an audience watch a film eg Netflix, DVD, Cinima

Multinational Conglomerate- Combination of two or more that fall under one corporate group, usually involving a parent company and many subsidiaries.

Monopoly- A situation in which a single company or group owns all or nearly all of the market for a given type of product or service.

Oligopol- a market structure in which a small number of firms has the large majority of market share.

Name the Big Six (bonus question % of box office takings?) 20 purple unicorns walking sausage dogs

        20th Century Fox.

        Paramount Pictures.

              Universal Pictures

                 Warner Bros. Pictur

           Sony Pictures Entertainment

              Disney Studios.

1

Walt Disney

15.22%

2

Warner Bros.

15.06%

3

Sony Pictures

12.28%

4

20th Century Fox

11.65%

5

Universal

11.49%

6

Paramount Pictures

11.12%

Horizontal Integration- where an organisation develops by buying up competitors in the same section of the 

market

(also known as cross media ownership)

Vertical Integration-  a strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.

Synergy- cooperations working together

Merchandising- the way in which shops and businesses try to sell their products

Ultra Violet

Above the Line- is where mass media is used to promote brands and reach out to the target consumers. Company's pay to have product advertised

Below the Line- free advertising eg social media

Technological Convergence-  as technology changes, different technological system sometimes evolve toward performing similar tasks.

Cross media convergence

Consumption- the sum of information and entertainmentmedia taken in by an individual or group.

Exhibition- an organized presentation and display of a selection of items

Piracy- he unauthorized reproduction or use of a copyrighted product.

Hollywood Franchise 4S Model – synergy, spectacle, sequelisation, story

Tie-In